RnPT CEO on Building a Global Healthcare Gateway with KRACE
In an interview with EAP specialist firm MindTree, RnPT CEO Youju Jo shares the founding vision behind KRACE, the platform's AI-driven approach to international patient access, and RnPT's roadmap for global expansion across the US, Japan, and Southeast Asia.
About This Interview
EAP specialist firm MindTree sat down with RnPT CEO Youju Jo to discuss the founding story behind KRACE, the company's AI-driven approach to international patient access, and the vision for building a globally trusted healthcare coordination platform.
Q1. What inspired you to found RnPT, and what is the company's vision?
"Having worked in the global healthcare sector for a long time, I felt deeply how much value Korean medical expertise and services could bring to the world. I believed there was a real need for a platform that made Korean healthcare genuinely accessible to international patients — and that's what led me to found RnPT."
The company's vision goes beyond simply providing healthcare services to international patients. RnPT aims to play a leading role in bringing Korean medical expertise and a culture of patient-centered hospitality to the world — creating an environment where anyone can receive care with confidence and ease.
Q2. What is KRACE's defining feature?
"KRACE's greatest strength is its end-to-end, patient-centered service model. We use AI to recommend the most suitable care options for each patient, and we support the full journey — from booking through to aftercare. We remove language and cultural barriers so that international patients can access Korean healthcare with comfort and trust."
Q3. What is your top priority in delivering personalized care services for international patients?
"Our focus is on making Korean healthcare something international patients can approach with confidence. We support patients from first inquiry all the way through aftercare, and we strive to make every step of that experience smooth, personal, and genuinely high quality."
Q4. What is the biggest challenge in making Korean healthcare accessible to international patients?
"The biggest challenge is language and cultural difference. To address this, we've developed an intuitive platform with multilingual support and personalized solutions — so that international patients can trust and easily navigate Korean healthcare."
Q5. You're targeting the US, Japan, and Southeast Asia. What's your regional strategy?
United States: High demand for quality healthcare at reasonable cost. We emphasize Korean medical expertise and competitive pricing, and we're building a network of trusted local healthcare professionals as partners.
Japan: Given the high existing trust in Korean healthcare, our focus is on service quality and patient experience. We adapt our communication style to reflect Japanese cultural preferences and offer detailed booking and care management.
Southeast Asia: Many markets here have gaps in healthcare infrastructure. We focus on making high-quality care accessible, with particular emphasis on health checkups and aesthetic wellness — areas where demand is strong. We're expanding our local partner network to support this.
"Understanding the cultural and economic context of each market is essential. We go beyond simply connecting patients to services — our goal is localized, personalized access that brings Korean healthcare to more patients around the world."
Q6. How does AI-driven data analysis power your personalized care service?
"AI-based data analysis is at the core of what we do. It allows us to recommend the most suitable care for each patient based on their health status and needs — saving time and cost in the process. AI also helps us manage the service experience more efficiently and deliver more personalized solutions. We use patient feedback and data to continuously improve, with the goal of making the healthcare experience safer and more convenient."
Q7. What is your concrete goal for positioning Korea in the global healthcare landscape?
"Our biggest goal is for Korea to be recognized globally as a leading destination for healthcare and wellness — not just for its excellent medical technology, but for its culture of warm hospitality and patient-centered service. We want Korea to be seen not simply as a country to visit for treatment, but as a globally respected healthcare hub where international patients can experience Korean values and culture alongside their care."
Q8. RnPT is growing rapidly. Are you considering introducing an Employee Assistance Program (EAP)?
"EAP is something we're genuinely thinking about. In a growing company like ours, it's easy to overlook the stress and personal challenges employees face. But I believe that when employees feel psychologically supported and fulfilled, the company itself grows in a healthier way.
Working in healthcare and wellness means our team personally understands the importance of wellbeing — and I believe that makes us better at delivering authentic, meaningful service to our clients. EAP would give employees real support for stress, personal challenges, and mental wellbeing, improving both performance and happiness simultaneously.
Our goal is for RnPT to be a place where employees don't just work — but grow together. We plan to actively invest in employee wellbeing through EAP and build a stronger, healthier organizational culture."